September 8, 2011
FOR IMMEDIATE RELEASE
Re: Shifting of TAM Ratings for News Channels from Weekly to Monthly
New Delhi: September 8, 2011……The NBA Board, in its effort to improve news
broadcasting standards, has taken a decision to move from weekly to monthly ratings
for all national news and business channels in Hindi and English. News channels
being distinct from other genres, have a responsibility to inform and empower its
viewers with quality programming and dissemination of news rather than providing
content merely for garnering viewership. Coverage and reportage of news and
programmes cannot always be linked to popularity or audience measurement. News
broadcasting standards, the NBA Board believed, can only improve with time spent on
strategic planning and research rather than knee jerk reactions taken on a weekly
basis.
This initiative taken by the News Broadcasters Association (NBA) would not in any
way hamper the decision making of advertisers and advertising agencies. In the new
monthly dispensation, advertisers would continue to get access to data broken down to
a minute or a day-part or a specific programme in a manner similar to how data points
are currently accessed in the weekly format.
The NBA and TAM are in discussion on implementation of this initiative which is
being proposed to be introduced initially for a period of two years.
The changes are expected to be implemented from October, 2011. Eventually the
monthly format is expected to be implemented for regional news channels as well.
For further details on this initiative kindly send your queries by email to Mrs. Annie
Joseph, Secretary General, NBA at nba@nbanewdelhi.com.
Annie Joseph
Secretary General
12 comments:
dear ravish,
how many INTAM poles are installed in India...5500 only if i am not wrong.What is the fun behind befooling viewers by presenting merely .0454% samples as representing a nation of 1,21,00,000 heads ?Still i appreciate NBA for atleast putting some check on the rat race of news channels.
IT IS AN ANNA EFFECT!!!!!!!!
sir yeh th apke lie bi achi khabar hai .. :)
अब हर हफ्ते हफ्ता नहीं देना पड़ेगा.... अच्छी पहल है...
Ab shayad khabron ki aatma bachi rahe....
THE RATING GAME
http://www.mediacrooks.com/
Gandhi was born in Gujarat in the 19th. century, and Gandhi Effect got us political independence, thus outdated...
Anna born in Maharashtra in the thirties of the 20th century...
And as the change is effective from October, perhaps we could call it Shastri Effect, born 2nd October in the beginning of the 20th century, in Allahabad the land of the Triveni Sangam, near Kashi the abode of Ardhnarishwar Shiva, as He was in the beginning!
He was responsible for the change of basic Nehruvian thought... It was like the trailer of a new movie, and lasted for a short duration only...
"Old order changes / Yielding place t new"...
Good topic, very intriguing. I like how you put your words, your style of expression is very encouraging. Builders Cleaning became famous in cleaning industrie.
This one was nice...sir i m your big big fan...i m myself an aspiring journalist and a media student from Surat, Gujarat and take you as an idol for me.
I would be pleasured Sir if I will ever get a single chance to talk to u.
hello sir
main iss bolg pe kayi baar apne comments post kiye hai par kabhi wo upload nai huye..
is there any other way to to interact or post comment...
Now we have about 12000 meters but cant measure viewer ship of over a billion population. But the problem is only TV channles are promoting this culture of TAM and TRP. Agencies too are fed up with this...
Nobody bothers about ratings except the NBA and channels themselves. Why doesn't the NBA concentrate on publicizing weekly the non-news contents being aired by news channels?
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