September 8, 2011
FOR IMMEDIATE RELEASE
Re: Shifting of TAM Ratings for News Channels from Weekly to Monthly
New Delhi: September 8, 2011……The NBA Board, in its effort to improve news
broadcasting standards, has taken a decision to move from weekly to monthly ratings
for all national news and business channels in Hindi and English. News channels
being distinct from other genres, have a responsibility to inform and empower its
viewers with quality programming and dissemination of news rather than providing
content merely for garnering viewership. Coverage and reportage of news and
programmes cannot always be linked to popularity or audience measurement. News
broadcasting standards, the NBA Board believed, can only improve with time spent on
strategic planning and research rather than knee jerk reactions taken on a weekly
This initiative taken by the News Broadcasters Association (NBA) would not in any
way hamper the decision making of advertisers and advertising agencies. In the new
monthly dispensation, advertisers would continue to get access to data broken down to
a minute or a day-part or a specific programme in a manner similar to how data points
are currently accessed in the weekly format.
The NBA and TAM are in discussion on implementation of this initiative which is
being proposed to be introduced initially for a period of two years.
The changes are expected to be implemented from October, 2011. Eventually the
monthly format is expected to be implemented for regional news channels as well.
For further details on this initiative kindly send your queries by email to Mrs. Annie
Joseph, Secretary General, NBA at firstname.lastname@example.org.